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What is Comparative Advertising? [+ Examples]

Hubspot

These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Kroger is a grocery store chain that took out a full-page comparative advertisement against a local competitor (Publix) in a Tennessee newspaper. United States Comparative Advertising Law.

Legal 98
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HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

Hubspot

For her recent album Lover, she began her marketing campaign by commissioning a mural in Tennessee. "Every time Taylor Swift is about to drop an album, her fans know about it before the media even catches on. That's because Taylor Swift's marketing, while predictable, is extremely effective.

Campaign 101
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The Ultimate Sales Checklist to Improve Performance

Salesforce

When you trust your team to do the job you hired them for, not only does it free you up to do other work, but it also promotes confidence and motivation among your reps. Sales compensation and commission planning are much more complex than simply paying your sales reps a “good” salary. Or does it promote bad behavior?

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Using Automation to Address Sales Burnout

Salesforce

This is often compounded by the lack of visibility reps have when it comes to sales commission. In practice Your sales team feels they have little to no insight into how much they’ll earn in sales commission each month. Deals take longer to close and as a result, commission and recognition are also delayed.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

But unlike other financial incentives such as sales commission, they aren’t a formalized part of a compensation plan. Back to top ) Benefits of implementing spot bonuses Spot bonuses can help promote a positive workplace culture, providing a spontaneous way to show employees that they’re valued throughout the year.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Why should you include clawback clauses in your sales commission plans? For sales organizations, this type of clause or provision enables a business to reclaim commission or other performance-based compensation paid to a salesperson under specific circumstances. Why should you include clawback clauses in your sales commission plans?

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

How to create your own employee bonus program Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. Launch sophisticated compensation plans fast Is outdated commissions management hurting your growth? Watch the demo