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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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Gong’s big achievements (that aren’t about sales!)

Gong.io

On most sales teams, women on parental leave face an unfair loss of income, because they lose their commissions. So we enhanced parental leave across Gong in the US to pay 100% of base salary AND 80% of the target commission/bonus. Employees have also asked how they can get more involved in promoting inclusion at Gong.

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I Downloaded My Facebook Data and It Got Weird Fast

Hubspot

While likely a bad actor, I'm inclined to believe that Cambridge Analytica isn't alone in the way it allegedly synthesized Facebook user data to get to the root of what sort of promoted content and messaging would resonate most with people.

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FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Hubspot

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Take the Washington Post's example of Hulu and Netflix (the latter of which expressly dissented the repeal). We are helping consumers and promoting competition,” Chairman Pai stated prior to the vote.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

Does your brand promote positive body image? Example of an "Overview" section of the Executive Summary (from Bplans ): Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. Do you use environmentally friendly material? The following is a list of those available presently.

Legal 101
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Sales Pipeline Radio, Episode 98: Q&A with Henry Schuck

Heinz Marketing

He is a licensed attorney in Washington and Nevada. But when we went to a one-to-one mapping, where we said, “This is your SDR, and your pipeline, which means your commission, and how much money you make is dependent on their ability to set good demos for you,” well, all of a sudden, the incentives were much more properly aligned.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Should sales commission be paid on renewals? I went to work at a startup in Washington, D.C. One thing that I go back and forward on is kind of AEs and their relationship with renewals in terms of should they get commissioned for renewals? * How does Tom think about constructing comp plans the right way today?