Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 82

CTR Campaign Represent Click Through Rate 82

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Look at the CTR of each one -- is one out-performing the other(s)? It might seem a little bit intimidating.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

Campaign 78

Campaign CTR Non-Profits CRM 78

ConversionXL

MARCH 19, 2014

Yet your efforts suffer from low CTR, and the traffic you’re driving just doesn’t seem to convert. Connecticut Cheese Challenge. This is especially important if you’re already advertising with the Bing and/or Yahoo network. You spend time carefully crafting your keyword list. Enter the negative.

Customers 113

Customers Campaign Sports Cross-sell 113