A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
Hubspot
JANUARY 21, 2013
For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Here you will be able to see a graph mapping your clicks, spend, CTR, and more over set periods of time. Look at the CTR of each ad.
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