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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're trying to expand franchise sales in Hartford Connecticut, showing your ad to people in Los Angeles, California would be a waste of money, and you should take advantage of this targeting option. Depending on your business, more specific targeting may be helpful. You can also tailor your ad copy to specific locations.

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What Are Sales Channels? (and How to Pick the Best Ones)

Salesforce

Partner relationship management software Manage your entire indirect sales channels — such as partners, resellers, or wholesalers — from one platform. Then, after noticing customer demand for wholesale buying options, you can add that channel.

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Top 10 Sales Incentives That Actually Work

Salesforce

Manage exceptions, fringe benefits, varied commission types, and more. Automated expense reporting: Maintain compliance under ASC 606 and IFRS 15 with automated, audit-ready expense reports.

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How to Win More Customers with Conversation Intelligence

Salesforce

The information is used for call summaries, which can be automatically entered into a customer relationship management (CRM) system and shared with sales leadership and other teams. A sales rep can quickly access important moments from a conversation rather than sorting through piles of notes.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good Customer Relationship Management (CRM) tool is crucial here. Clarify what the MEDDIC sales process will look like in your organization: Work out step-by-step instructions for how sales reps should apply MEDDIC, so everyone’s clear on precisely how to use the framework effectively.

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How to Succeed as a Territory Sales Manager

Salesforce

Territory sales managers are typically focused on a few large, high-priority accounts. They use customer relationship management (CRM) software — typically equipped with AI and automation tools — to schedule calls, update customer and lead details, and keep track of outreach.