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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Use these data points to construct customer segments, and then use them as Custom Audiences. This segment represents newsletter subscribers, or leads who haven’t made a purchase from your store yet. This segment represents customers who have made one purchase. Upselling and Cross-selling ( Image Source ).

Customers 133
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How to make your ‘ideal customer profile’ more ideal

Martech

I nerd out on this topic quite a bit and ran across a scholarly article a few months ago where the author identified that these profit-sucking customers make their way through cross-selling and upselling at about the same rate as their acquisition. The key takeaway? Your relationship with a company is dynamic.

Customers 118
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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130
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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. Companies operating in less-digitized industries (construction, healthcare, real estate, etc.). Companies with complex or custom-tailored products. Rifiniti: $150k ACV and $3M ARR.

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Don’t Trust Your Sales Process, Challenge It, Break It!

Partners in Excellence

The idea being, they could probably construct endless experiments proving it, but the most rigorous way to prove it is to try to break it. So perhaps the toughest test of our sales process is not declaring it right, but trying to prove it isn’t representative of the collective best practice — at least conceptually.

Trust 93
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Understanding the benefits of 360-degree customer view

Salesmate

These data sets allow businesses to derive reports that help in constructing a meaningful conversation between them and the customers. Finding or creating upsell or cross-sell opportunities becomes easier with the data that is stored and processed by your chosen CRM software. And how are these data collected you might ask!

Customers 123
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Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

For example, if they’re selling equipment leases in Massachusetts – a state with very different laws than the rest of the U.S. Are they capable of creating an environment conducive to selling? A solid sales enablement strategy takes time to construct, but once it’s in place it fosters stability and consistency.