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Is a CTR of 20% good or bad? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. So using CTR and quality scores is our way of incorporating that feedback into ad serving.
Fortunately, a well-designed sales data analysis program can deliver drastic increases in revenue and profitmargins by enabling your organization to make better decisions. . You must track three distinct CTRs in this example campaign: CTR for the email verification. CTR (click-through-rate) for the landing page.
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