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How to build a better buyer journey using customer behavioral data

Martech

With this knowledge, we can construct a more realistic buying journey. How to use personality and behavioral data to construct the new buyer’s journey First, we have to shift the focus from the content aligned to the stage to the type of buyer present at that stage.

Customers 115
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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Executives across functions and teams can use this TPESTRE construct to identify key trends, analyze their impact and build strategic assumptions as they begin to map what actions might be needed in terms of business models, people/capabilities and IT systems. 7 drivers of change in strategic assumptions.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

This scenario appears in industries like construction, engineering, software licensing, and more. While its easy to be frustrated by this extra layer, its crucial to acknowledge a few realities: Your Customers Motivation: Theyre laser-focused on winning their own deal.

Sell 81
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Simple Strategies for Team and Self Motivation

criteria for success

Do you find yourself struggling with motivation, or are unable to motivate your team? The struggle of motivating others – or motivating yourself – can seem an insurmountable challenge. This could be for any number of reasons, which is why we've compiled a list of easy, accessible strategies for motivation.

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5 Tips for Giving Constructive Feedback to a Writer

Hubspot

It’s because it wasn’t constructive. This was a guidepost for me when I worked as a content editor, and being on the other side of the writer-editor relationship showed me just how valuable good feedback can be to a writer’s motivation and final product. Comment on the Good Qualities First. Start with the good parts.

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How cognitive biases influence email A/B tests

Martech

However, cognitive bias can work against you if it creeps into your email testing program and skews test construction and results. Although I believe in data-driven decision-making, bias can creep in through hypothesis construction, audience selection, timeline choices or data interpretation.

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3 Ways Gamification Keeps Us Engaged and Motivated

Salesforce

Because gamified platforms tap into these motivations, we’re more likely to become and stay engaged. In fact, studies indicate that 83% of employees who undergo gamified training are more motivated at work. Feedback, especially constructive feedback, is an important part of learning. It helps make the concepts sticky.