How to Prevent and Fix Duplicate Records in Salesforce
Sales Hacker
JANUARY 5, 2023
You know that ‘GE’, ‘General Electric’, and ‘GE Inc’ are all duplicates—an easy fix. It’s crucial to construct a clear, written definition of what a duplicate is before moving forward. What types of objects you’re working with (standard or custom). Related: Data Governance: Salesforce Objects in Lead-to-Cash Process.
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