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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

The integration of protocols for trade from different countries serves to promote global commerce. This industry, which distinguishes between long-distance and local delivery, powers retail, manufacturing, construction, and agriculture industries.

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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram

Hubspot

This tactic is an important one for many companies, as corporate social responsibility programs have become widespread yet are often are hard to promote. Since it''s a visual medium, Instagram provides a perfect channel for promoting your company’s volunteer work. As for Cisco?

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9 Account-based Marketing Case Studies

ConversionXL

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. Then they invited 22 cats to rip it all to shreds in spectacular fashion.

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9 Creative Snapchat Ideas for Brands

Hubspot

Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared. Snapchat lenses are another way to make your images and videos more creative, and brands can purchase Sponsored Lenses to promote products and events.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Participants are invited to submit their own website URLs to be broadcast during the Hangout and constructively critiqued by that month's guest speaker. The company then promoted each activity on Drumstick's Twitter using the hashtag #FirstDayOfSummer for followers to tune in. 11) Go behind the scenes.

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The Secret to Building Strong Sales Teams

Sales Hacker

I’ve worked in a variety of industries: SEO and marketing technology (Conductor, Percolate), Real estate technology (Compass) and now IT automation (Electric). Hire a diverse group and promote communication. You want people who will challenge each other constructively as a way to learn and get better.

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