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The Backbone of Commerce: Exploring the Vital Role of the Trucking Industry

Sales Pop!

The integration of protocols for trade from different countries serves to promote global commerce. This industry, which distinguishes between long-distance and local delivery, powers retail, manufacturing, construction, and agriculture industries.

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Marketing Where They Don't Belong? 5 B2B Brands Driving Results With Instagram

Hubspot

This tactic is an important one for many companies, as corporate social responsibility programs have become widespread yet are often are hard to promote. Since it''s a visual medium, Instagram provides a perfect channel for promoting your company’s volunteer work. As for Cisco?

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The Secret to Building Strong Sales Teams

Sales Hacker

I’ve worked in a variety of industries: SEO and marketing technology (Conductor, Percolate), Real estate technology (Compass) and now IT automation (Electric). Hire a diverse group and promote communication. You want people who will challenge each other constructively as a way to learn and get better.

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8 Mistakes Brands Make With Instagram

Hubspot

Consider creating and promoting branded hashtags as a part of a more in-depth strategy. Instagram is the perfect platform for promoting user-generated content (UGC), probably more so than any other social network. Mistake #7: They’re Overly Promotional. In addition to discovery, hashtags can help build brand awareness.

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9 Account-based Marketing Case Studies

ConversionXL

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

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9 Creative Snapchat Ideas for Brands

Hubspot

Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared. Snapchat lenses are another way to make your images and videos more creative, and brands can purchase Sponsored Lenses to promote products and events.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.