Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition. Don’t do that.

Launch 106

Launch Product GTM Education 106

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 84

GTM Pipeline Healthcare Sales 84

Hubspot

MAY 8, 2020

Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts. You can use the software to align marketing and sales goals, as well as align revenue operations. You'll be able to build a GTM plan, execute it, and access performance analytics with the software.

GTM 101

GTM Price Contact Campaign 101

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 108

B2B Cross-sell Hospitality Healthcare 108

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. And if yes, to what extent?

GTM 89

GTM Negotiate Profit margin Contract 89

Highspot

OCTOBER 23, 2023

A few product launch and sales metrics to keep an eye on include: Sales volume: The number of units sold post-launch directly measures market acceptance. Customer feedback and reviews: Positive feedback and high ratings can validate the product’s value proposition, while constructive criticism can guide improvements.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 80

GTM Sell Pipeline Networking 80

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. These are the future-makers in sales. Belal Batrawy. Chloe Stewart.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. Does it have to be in person? What questions reveal the most?

Price 64

Price GTM Up-sell Product 64

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 86

Strategize Pitch Growth Networking 86

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights? I love it.

GTM 116

GTM Construction Up-sell Cross-sell 116

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. By the time Levelset was acquired by Procore for $500M, they had: A well-defined SMB and mid-market sales motion.

GTM 74

GTM Construction Launch Quota 74

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.

GTM 88

GTM Finance Cross-sell X-functional 88