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Are rapidly adopted tech tools going to stimulate internal alignment or drive a wedge between teams? These are the questions that companies are asking themselves as they rewrite their go-to-market strategies and charge headlong into the new economic era. Inside Selling. Outside Selling ?
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As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. As for Erica, under her CRO role, she leads all go to market functions including marketing, sales, operations, customer success, services, and support.
Sara Varni: I think you need a combination of different personalities and skillsets within a product marketing team. Is there commonalities in where you see some people go wrong in their presentation construction and really displaying of customer stories? And we’re starting to go down that path here at Twilio, as well.
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