SaaStr

MARCH 30, 2022

Use the GTM motion that’s the opposite of the traditional GTM motion. Overall, as you construct your team and your company, it’s important to think about the distribution across build and sell, and take a completely different vector and approach to selling,” says Bharadwaj.

Intrinsic 108

Intrinsic GTM Construction Growth 108

SaaStr

OCTOBER 3, 2023

Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says. Pipe conversion — All solutioning and commercials involved to turn your pipeline into wins. What are we trying to achieve with this revenue play?

B2B 115

B2B GTM Objectives and Key Results Sell 115

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Nail your value proposition.

Launch 106

Launch Product GTM Education 106

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. link] Every Wednesday at 10 a.m. Sign up HERE

Go To Market 97

Go To Market Growth GTM X-functional 97

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. In the same construct, what are the opportunities here? In other parts, we’re still early.

GTM 83

GTM Pipeline Healthcare Sales 83

Hubspot

MAY 8, 2020

Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts. If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. Price: Contact for pricing. Image Source. Price : Contact for pricing.

GTM 101

GTM Price Contact Campaign 101

SaaStr

OCTOBER 27, 2023

Monday, for example, was built horizontally at first and then found that insurance companies, churches, and construction performed best. But it can be distracting for engineering, product, and GTM teams. “As product builders, we enjoy horizontal products,” says Lemkin. So they leaned in there.

Strategize 108

Strategize Growth Niche Quota 108

Martech

DECEMBER 26, 2023

“Many are family businesses, who still do what they’ve always done,” says Lindsay Young, founder of 3 Aspens Media, which advises distributors in industrial categories like electronics and construction. Many of these partners have great stories to tell. They are passionate, they love their work, and they’re highly experienced.

B2B 108

B2B Cross-sell Hospitality Healthcare 108

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Royalty Models: Royalty models based on a percentage of revenue is the most straightforward model to construct. Blending these into hybrid models is also common.

GTM 88

GTM Negotiate Profit margin Contract 88

Highspot

OCTOBER 23, 2023

Customer feedback and reviews: Positive feedback and high ratings can validate the product’s value proposition, while constructive criticism can guide improvements. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JUNE 2, 2022

UviaUs designed, constructed, and sent BillingTree branded lockboxes to target accounts. The company looked to 6sense to implement their first ABM campaign , including creating personalized content, informing GTM strategy, and equipping their sales team for success. Results of BillingTree’s ABM efforts. That’s why it’s locked.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Salesforce

MAY 2, 2022

Head of GTM, GTM Buddy, Atlanta, Georgia. Why you should follow Belal: He’s a go-to-market (GTM) leader and advisor for early-stage startups, including two that went public, two that have been acquired, and one that is now a Fortune Unicorn. Belal Batrawy. Revenue Enablement Manager (EMEA), UserTesting, London, United Kingdom.

Gaming 98

Gaming GTM Consult Sales 98

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? So the previous one saying carefully constructed very different things, staying in the same segments, [inaudible 00:09:38]. Does it have to be in person? What questions reveal the most?

Price 63

Price GTM Up-sell Product 63

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. I think many people consider it too late. What a hero.

Strategize 85

Strategize Pitch Growth Networking 85

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

GTM 114

GTM Construction Up-sell Cross-sell 114

SaaStr

JANUARY 29, 2025

It took a while to take off, but then as mobile took off and more, it accelerated and grew to become the #1 player in construction SaaS. Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus Today they are at: $1.2

Non-Profits 110

Non-Profits GTM Construction Territory 110

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Martin himself wasnt the obvious choice for a sales leadership role.

GTM 73

GTM Construction Launch Quota 73

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.

GTM 87

GTM Finance Cross-sell X-functional 87