Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. You might operate in what’s classically considered a “boring” vertical such as law, cybersecurity, construction or insurance.

Niche 140

Niche Intrinsic Campaign B2B 140

The Lost Book of Sales

FEBRUARY 1, 2021

Charlie is simply content to trust his own judgement even when it runs counter to the wisdom of the herd. At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end. Finally, Charlie seeks to calculate the intrinsic value of the whole business and, with allowance for potential dilution, etc.,

Intrinsic 105

Intrinsic Price Construction Trust 105

Closer's Coffee

SEPTEMBER 10, 2019

Visionary leaders share the following traits: They operate on a pull strategy rather than a push one: For instance, rather than push their product down their potential client’s throat, they pull them to buy it by inspiring a vision of how it could improve their life. They neither bark down commands nor micromanage.

Extrinsic 45

Extrinsic Intrinsic Construction Sales 45

ConversionXL

NOVEMBER 30, 2016

He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Germane – The construction of patterns, models and associations. Similarly, we can’t use rate pressure product. Measuring Cognitive Load.

Conversion 104

Conversion UX Intrinsic Presentation 104

SaaStr

JANUARY 31, 2020

How does being a developer-first product fundamentally change the go-to-market? How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product? What have been Eugenio’s biggest lessons in what it takes to make a freemium product successful? Who has done this best over the last few years?

Price 65

Price Engineering Trust Product 65

SaaStr

JUNE 10, 2021

I was previously the CEO of MySQL, an open source product you may know. And I’m here to talk about SaaS products and how they can be delivered, and how you build a sustainable business for your own SaaS company as you serve customers. Software is not the product of itself, software is embedded in everything we have.

Customers 55

Customers Price Contract Objectives and Key Results 55

SaaStr

MAY 7, 2019

So how I got started, so I am like a career product manager. I used to think in Silicon Valley it was all about the product. Like building the plan as it’s taking off and helping put processes in place, but then after that you need to hire people that you can actually trust to get things done. Alyson F.:

Trust 44

Trust Start-ups Engineering Legal 44