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Is it time to rethink your Google Ads strategy?

Search Engine Land

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The cost per lead was higher in the construction sector, and that was OK. In this case, less was more.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents.

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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

This round enables the AI-powered document compliance platform to go even deeper to mitigate the biggest risks in construction contracts and project documents, with the overall goal of de-risking every single project in the $13T construction industry ecosystem.

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Chase launches first bank-led media network

Search Engine Land

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers.

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The 4 steps you must take before launching your product

Martech

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” The post The 4 steps you must take before launching your product appeared first on MarTech. There are two things to do before starting this process.

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PODCAST 60: Effectively Giving and Receiving Constructive Feedback w/ Alyssa Merwin

Sales Hacker

This is a stretch opportunity, recognizing that it may not be ideal, but if they’re really passionate about leadership, and I don’t have something for them yet, let’s try to be thoughtful about how we construct it in a way that it can be more successful than what I experienced, and probably what a lot of us have experienced.