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Is it time to rethink your Google Ads strategy?

Search Engine Land

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The cost per lead was higher in the construction sector, and that was OK. In this case, less was more.

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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base.

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Chase launches first bank-led media network

Search Engine Land

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Two distinct offer constructs drove incremental revenue and awareness for Air Canada amongst Chase’s cardmember base.

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The 4 steps you must take before launching your product

Martech

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” Instead of directly promoting a product, you must show ways your audience can be more effective, efficient and more intelligent around their current practices.

Launch 106
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Local SEO for new physical locations

Search Engine Land

Creating a post calendar that can be used to announce promotions or events leading up to the grand opening. Another benefit of launching the website before opening is that now there’s a way to start collecting potential customer information. Uploading photo. This doesn’t have to be limited to press releases.

Niche 111
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Use these data points to construct customer segments, and then use them as Custom Audiences. If you’re scratching your head and asking yourself “Why promote on Facebook when I can send them (potential customers) an email?”. They promoted their new yarn subscription service to potential customers using custom audiences.

Customers 133
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How to Get the Most out of Your Ecommerce Marketing Strategy

Hubspot

In this case, you would tailor your ecommerce marketing efforts to attract visitors, convert those visitors into leads, close deals and turn them into customers, and delight them once they've purchased your products or services to turn them into promoters. There are a number of different strategies to consider when constructing your plan.

Referrals 101