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Is it time to rethink your Google Ads strategy?

Search Engine Land

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The cost per lead was higher in the construction sector, and that was OK.

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Most Market Share Battles Are Lost, Not Won

Pointclear

They have a great product for the industrial marketplace (construction, mining, etc.). They know they need sales and marketing to survive, but lack of experience and knowledge in both areas and a hesitancy to hire others to do it stall their growth. buyers in every ten leads, one out of ten is a nearly 25% market share of the 4.5

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Episode 14: Agile Decision Making in the Construction Industry with Ashton Sawing and Drilling

Spiro Technologies

Anna Christensen: It’s funny, as a marketing person, I don’t get to see it every day, so I still find it very exciting when I get to hit a job site. So if you think about construction and many of the industries in the supply chain, it can be very male-dominated. So that’s the fun thing about construction.

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Microsoft Ads in 2023: Key areas to leverage, test and optimize

Search Engine Land

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Monday, for example, was built horizontally at first and then found that insurance companies, churches, and construction performed best. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down. So they leaned in there.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it. For example, Slack has been able to steal market share from big dogs in business communication like Microsoft and Cisco. Have an audience-aligned purpose.

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VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & MP Aileen Lee (Pod 597 + Video)

SaaStr

Another factor adding to this lack of constructive criticism is the experience of investors themselves. Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents. That’s the role of a board in a startup’s journey. “If