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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Venture capital is a niche niche niche asset class only designed for outliers. Monday, for example, was built horizontally at first and then found that insurance companies, churches, and construction performed best. VCs are looking for outliers, so make yourself an outlier as much as possible. So they leaned in there.

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How to build a hyper-precise audience-first ad campaign

Martech

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. However, first-party data can also help with the construction of lookalike audiences. This frees your creative directors up for higher-function, strategic work.

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Strategic Guide: How to Find Your Target Market for Business Success

Lead Fuze

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. Unlock business success by finding your target market through strategic market segmentation.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. You're diving deep, establishing your authority in a niche. Assess the competition.

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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Answer: Building high-quality backlinks for your corporate finance boutique website requires a strategic approach.

Finance 90
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The Complete Guide to a Consulting Business

Hubspot

If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. Consultants — whether individual or firm-based — specialize in a niche industry or trade. If you have, you’ve consulted with them.

Consult 96