SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 76

B2B Objectives and Key Results B2C Promote 76

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, we were able to [End Result], which led to [Positive Outcome]." What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience Technique X-functional 69