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Is it time to rethink your Google Ads strategy?

Search Engine Land

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The cost per lead was higher in the construction sector, and that was OK. In this case, less was more.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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6 Sales Promotion Ideas to Leverage or Leave

Hubspot

Sales Promotion Ideas. Leverage Sales Promotions to Get Deals Moving Again. Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiations skills. So, are sales promotions necessary in 2018?

Promote 101
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How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promote 97
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No, AI Can Never Replace Salespeople

Sales Pop!

Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” Just as in the construction business, workers must have the right tools for what they’re trying to accomplish, so do salespeople. How does profitability come about? It comes from productivity.

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How cognitive biases influence email A/B tests

Martech

However, cognitive bias can work against you if it creeps into your email testing program and skews test construction and results. Although I believe in data-driven decision-making, bias can creep in through hypothesis construction, audience selection, timeline choices or data interpretation.

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How to overcome bias in PPC for better ad performance

Search Engine Land

Ad platforms heavily promote them and don’t require as much manual intervention. While this bias isn’t conquerable like the other biases, we all must remember that humans work on the product teams at all ad networks, and they thrive on specific constructive feedback.