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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. Next steps Constructing this basic AI strategy will set you and your team up for a successful AI implementation.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

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Overcoming the Single Biggest Reason for Failure

A Sales Guy

Courage cannot be faked, but it can most certainly be constructed. He is widely recognized as a powerful speaker and dynamic trainer in the fields of leadership, sales development, and strategic planning. For the competitor, the potential reward far outweighs what others might possibly think about failure.

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How CRO Experts Build and Maintain Testing Roadmaps

ConversionXL

It will come as no surprise, but like most things in life, conversion optimization will benefit from a strong strategic approach. So a roadmap is a way of incorporating your prioritization framework with some sort of strategic planning of your experiments over a time period. It moves you from tactical to strategic testing.

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Strategic Guide: How to Find Your Target Market for Business Success

Lead Fuze

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. It’s the lifeblood that fuels strategic marketing plans and drives successful business strategies. What is a Target Market Article? Learn more now.

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What are Virtual Assistants?

Sales Pop!

Business owners and entrepreneurs can reallocate their focus toward strategic planning and core activities that drive business growth and development by delegating routine and time-consuming tasks to virtual assistants. VAs can support project management activities, procurement, and vendor communications in construction.