Heinz Marketing

MARCH 11, 2019

We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. We’re going to be talking a little more about sort of the strategic nature of marketing in B2B and the revenue responsible role marketing is playing.

Pipeline 67

Pipeline Sales B2B X-functional 67

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Jake Sorofman : Structured strategic thinking and storytelling.

Growth 82

Growth Contract Pipeline B2B 82

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So, I think the strategic role for a founder has got to be an organic evolution.

X-functional 95

X-functional Strategize Retail Technology 95

SaaStr

JUNE 14, 2019

Dave Kellogg: Yeah, the two types of sale to me, and for most people, I’d say, is the strategic exit to a strategic acquire, i.e. another software company, or you have an exit to a private equity firm. For example, you may have strategic outreach to your company that may trigger you to hire a banker to run a PE process.

Strategize 67

Strategize Quota Non-Profits Price 67

SaaStr

JANUARY 10, 2020

It’s that you should constructively build a team that’s going to be like assembling the Avengers where any one of them by themselves has amazing superpowers, but it’s the entire squad together that is going to save the world. Bob Moore: At that 50 plus era, there’s a function for this.

X-functional 64

X-functional Start-ups Drivers/motivators Go To Market 64

SaaStr

MARCH 1, 2019

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?

Contract 68

Contract Price Commission Conversion 68

SaaStr

JANUARY 3, 2020

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?

Contract 12

Contract Price Commission Conversion 12

Sales Hacker

FEBRUARY 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork. It has to be.

GTM 87

GTM Finance Cross-sell X-functional 87

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Every model boils down to balancing value (reach, lift, and strategic fit) and effort (creative, dev, and coordination). Quantify your findings (~3 out of 6 said X). New functionalities, features.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77