Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization.

GTM 80

GTM Negotiate Profit margin Contract 80

Heinz Marketing

MARCH 11, 2019

We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. We’re going to be talking a little more about sort of the strategic nature of marketing in B2B and the revenue responsible role marketing is playing.

Pipeline 64

Pipeline Sales B2B X-functional 64

Sales Hacker

DECEMBER 1, 2020

He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place. Jake Sorofman : Structured strategic thinking and storytelling.

Growth 66

Growth Contract Pipeline B2B 66

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So, I think the strategic role for a founder has got to be an organic evolution.

X-functional 87

X-functional Strategize Retail Technology 87

SaaStr

JUNE 14, 2019

Dave Kellogg: Yeah, the two types of sale to me, and for most people, I’d say, is the strategic exit to a strategic acquire, i.e. another software company, or you have an exit to a private equity firm. For example, you may have strategic outreach to your company that may trigger you to hire a banker to run a PE process.

Strategize 58

Strategize Quota Non-Profits Price 58

SaaStr

JANUARY 10, 2020

It’s that you should constructively build a team that’s going to be like assembling the Avengers where any one of them by themselves has amazing superpowers, but it’s the entire squad together that is going to save the world. Bob Moore: At that 50 plus era, there’s a function for this.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

MARCH 1, 2019

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

How does Tom think about constructing comp plans the right way today? And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. How does the impact of a salesperson change the conversion rate?

Contract 10

Contract Price Commission Conversion 10

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Every model boils down to balancing value (reach, lift, and strategic fit) and effort (creative, dev, and coordination). Quantify your findings (~3 out of 6 said X). New functionalities, features.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77