Remove Consult Remove Contact Remove Tradeshows
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Using Salesforce Campaign Hierarchies

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. They help connect your marketing and sales initiatives with the leads/contacts and opportunities that are generated as a result. Campaign members are leads and contacts related to the Salesforce campaign. Campaign member statuses.

Campaign 133
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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. One of the companies I consult with spent a lot of money sponsoring conferences. Why do I say that?

B2B 131
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Requirements for Successful Marketing Attribution: Data

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. Another way to collect data are list imports which most likely come from events or tradeshows.

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4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day. So what are those? I'm excited to see what's in store for 2012.

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. What this really means is that contacting your new lead should be measured in seconds and minutes, not hours or days.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Instead of providing B2B marketing consulting to a broad B2B market we decided to focus just on 2 segments: B2B tech and service-based companies with long and complex sales cycles. The 80/20 principle is still alive and well.

B2B 150
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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Get the daily newsletter search marketers rely on.

Promote 96