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Customer for Life

Sales Pop!

But its after the contract is signed and when the wedding day has ended that the real work begins. Ive consulted with many selling organizations on the topic of client retention and in so doing, Ive reworked a quote about personal relationships into a selling version.

Customers 178
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How to identify high-churn personas in B2B and mitigate their risk

Martech

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. Flexible contract terms and proactive support can help too.

B2B 115
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How Your Client Justifies Buying from You

Iannarino

Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. Now, that path has a greater likelihood of generating a “no-decision” than a signed contract. Here are four characteristics of value creation that tip the scales in your direction.

Clients 322
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Why B2B CMOs are frustrated with ABM platforms

Martech

The not-so-hidden high costs and long contracts ABM platforms are expensive. Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees. Agencies bring expertise, tools and data partnerships to the table without needing internal teams to manage a complex platform.

B2B 125
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Sales Contracts: Elements, Process & Best Practices

Salesforce

” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done. Sales contracts are vital to completing any business transaction. What you’ll learn What is a sales contract?

Contract 110
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Winning Government Contracts with Dr. Kizzy Parks

criteria for success

She’s the Founder & President of both GovConWinners , helping service-based small businesses learn how to win government contracts, as well as K. Parks Consulting, Inc. Dr. Parks been awarded over $50 million in federal government contracts. . Key best practices to winning government contracts. …And more!

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant.

Sell 81