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How to identify high-churn personas in B2B and mitigate their risk

Martech

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. Flexible contract terms and proactive support can help too.

B2B 117
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

For instance, last week I was sent an offer for a $125 gaming PC ($1,200 MSRP) that seemed too good to be true. According to the Boston Consulting Group, value perception is vital, and sellers can foster goodwill with buyers by holding or lowering prices on key value items (KVIs) and categories.

Price 72
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Is Your Sales Customer Experience Twice As Good?

Anthony Cole Training

We were at my brother Ray’s football game and so I went to the concession stand, looked at the prices of candy and bought 5 – yes, count them – 5 Three Musketeers candy bars. I don’t remember how old I was. I couldn’t have been more than 9 or so, but I remember I asked my dad for a quarter to buy some candy. He gave me the quarter.

Customers 192
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Sales Tech Game Changers: How to Get Contracts Signed 21x Faster

SBI

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? For example, our research shows that using Adobe Sign results in contracts being signed 21x faster than using paper-based signatures. Reduction in sales contract cycles by an average of 2 weeks.

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The Complete Guide to Cold Call Scripts

Veloxy

If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. If the customer is a business, this may include new clients, new hires, new contracts, etc.

Cold Call 298
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Mastering SEO account management: The recipe for success

Search Engine Land

SEO is a game of inches, not miles. Calls are highly consultative back and forths that can be justified to be taken out of a retainer. Most SEO contracts can be canceled easily and without clients spending much. SEO doesn’t work like that. Generally speaking, websites do not start SEO from scratch. That last part is key.

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What a Retainer-Based Approach Can Do for a Consulting Business

Hubspot

Working as a consultant can be a tricky, uncertain game at points. Of all the pricing methods a consultant can operate by, there's one that provides that kind of professional serenity better than any other — implementing a consulting retainer. Retainers offer an element of security to consultants' financial wellbeing.

Consult 77