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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Read this guide to learn the ins and outs of consultative sales. Key takeaways Consultative sales is customer-centric and focuses on building relationships. Consultative selling requires empathy, active listening, and problem-solving.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. Let’s talk about contract negotiation in more depth. What is a contract negotiation? Contract negotiation is when two or more people discuss the current terms of a contract and come to a new, legally binding agreement.

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The Complete Guide to a Consulting Business

Hubspot

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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What are sales document automation solutions? 

PandaDoc

First, document management is streamlined: proposals, quotes, contracts, and invoices are generated more accurately and in less time. Sales teams working in healthcare or financial services benefit from software automation that has legal compliance standards baked in. A full suite of onboarding services is also available.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. Kirsten Schlau, director and Salesforce Marketing Cloud practice lead at martech consultancy Sercante, saw one such implementation go up in smoke when a client she advised acquired a new company.