SaaStr

DECEMBER 3, 2023

You used to run a training, then hope that conversions improved once your sales cycle caught up. In his role, Jack works to support a super talented enablement team in building and coaching on nuanced playbooks that lean on natural AE creativity and a highly consultative approach.

Electricity 75

Electricity GTM Consult Launch 75

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. As a result, software GTM teams are taking a fresh look at how and what they develop, how they sell and distribute and how they charge and account for their software. So, why PLG now?

Growth 106

Growth GTM Product Cross-sell 106

Sales Hacker

DECEMBER 8, 2020

At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. Outreach revolutionized is customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. Luke has a really interesting life story.

Sales 98

Sales E-commerce Technology Technology 98