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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98
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Putting the Social into CRM Predictions for 2012 ? Score More Sales

Score More Sales

Consulting. Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. Unbelievable?

CRM 69
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An Agency Presentation that Surprised Me

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. Branding check ? Radio check

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

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When One Out of Ten is an Abject Marketing Program Failure

Pointclear

Increasing the market share percentage expectations by reviewing: Speed of response to inquiries (Bob’s people or hired specialists). Using the complete CRM/marketing automation tool set. Delivering the right information required as soon as possible (answering questions and quotes on the first call or at least same day).

CRM 89
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Not all B2B and B2C categorizations are alike

Martech

With the exception of the group that tries to strike and sustain partnerships with businesses and organizations to help incentivize their employees to pursue a WGU degree with a discount as a perk, WGU’s marketing efforts are mainly B2C. Further, B2B and B2C marketing share plenty of common aspects.

B2C 113