Sales Hacker

DECEMBER 17, 2024

The consulting mindset was quite helpful there. They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. Because you’ve got to make the buyer happy.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 104

Growth GTM Product Cross-sell 104

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By First Job: Consultant at Andersen Consulting. "My

Healthcare 78

Healthcare Hospitality Finance Consult 78

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? Your company can do the same.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

FEBRUARY 20, 2019

Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.

Cross-sell 53

Cross-sell Campaign Electricity Click Through Rate 53

Salesforce

OCTOBER 5, 2022

When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.

Electrical Engineering 52

Electrical Engineering Transportation Electricity Networking 52

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. They spend days there figuring out how to cross it without getting eaten. You see the metaphor, perhaps.

Electricity 87

Electricity Education Start-ups Trust 87