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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 125
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AI agents offer a glimpse into a potentially simplified future

Martech

Challenges Data quality and governance: AI is not a magic bullet. Poor data governance can lead to inaccurate insights and misguided decision-making. Cross-functional teams: By bringing together marketing, IT, analytics and even product teams, you create a holistic environment that can fully leverage the potential of AI.

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Maximizing sales efficiency with deal desk software

PandaDoc

Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process. Efficient cross-team communication: having multiple teams in your deal desk allows for streamlined communication between departments. Plutora saw a 10% close rate improvement with PandaDoc.

Legal 52
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Should you have legal questions on the validity of e-signatures or digital signatures and the enforceability thereof, please consult with an attorney or law firm.

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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. Field sales are great for: Companies with large enterprise or government customers. Rifiniti used field sales to turn an old Lenovo consulting relationship into their first SaaS customer.

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Go-to Guide on B2B Sales Strategy For Growing Teams

SalesHandy

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B Sales Principles.

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