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How to protect your brand from AI dupes

Martech

Monitor online marketplaces: Use AI-powered tools to scan e-commerce platforms for potential counterfeits. Partnerships with anti-counterfeiting technology providers, IP law specialists and R&D tax credit consultants can empower and support your brand’s innovation efforts from inception to market launch and beyond.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability.

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Creating value when content and experience are data-driven

Martech

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

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Automation, email, CRM among major marketing tools replaced in the past year

Martech

E-commerce and CMS. 17% did replace their CMS, 11% their e-commerce solution. 17% did replace their CMS, 11% their e-commerce solution. That indicates a heavy financial investment, possibly including implementation consultants, and a heavy investment of person-hours too. Audience and intelligence.

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation. Transformation at scale.

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Infosys acquires oddity to boost metaverse and digital experience capabilities

Martech

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Read next: What is a DXP?

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How marketers responded to the pandemic with stack replacements

Martech

As a consulting tool for other marketers, this process has led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. “We’re E-commerce updates. I think people are not necessarily replacing their core e-commerce platform,” Brearton said. Data & CDPs.