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But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.
I have no idea what episode we are currently on, but it’s getting up there. The consulting mindset was quite helpful there. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And thank you all for rocking with us every week.
I get all sorts of queries–and I’m not talking about the obvious SPAM who’s sole purpose is to clog up the web. Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. The list goes on!
As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. In the utility space, an “energy prosumer” is a customer who generates their own power.
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.
I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.
Up to 1,000 custom data fields in a wide range of field formats. My background is in the electric sign business which is a custom manufacturing industry. Book a free 30 minute Zoom consultation with me to discuss those. Thank you and good selling! Customized lead pipelines. Customize list views.
I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. Being persistent, I’m not giving up on that market, at least not yet. Hopefully, I can rely on pure selling instead. Not even one sale. Assess, adjust, adapt.
One minute goes quickly – but in our strategy, just jot a note on paper or on Evernote , going down a list of companies you are looking up. Next, pick up the phone and make some calls to people. Example: A marketing executive prospect works for an electric utility. Now you have something to talk about when you connect.
One minute goes quickly – but in our strategy, just jot a note on paper or on Evernote , going down a list of companies you are looking up. Next, pick up the phone and make some calls to people. Example: A marketing executive prospect works for an electric utility. Now you have something to talk about when you connect.
I took about 6 months off to plan my next moves and came to the decision that I wanted to go back to selling only which was something that I had not done in a great deal of time. Without a doubt, electric signage was my passion as an industry so this is the area that I went back to. No exaggeration. . I joined a leads group.
One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. Now add them up.
The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.
One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects. Electric lights reduced the demand for candles. Hit a lot of rejection. Spin our wheels. Move the demo/presentation phase to the END of the process.
The problem is, many salespeople give up before they reach that yes. The make-or-break nature of sales closing can make it one of the most stressful aspects of selling, but it doesn’t have to be. Summary Close Sales cycles can be long, especially for B2B selling. Know the customer Selling shouldn’t feel like selling.
In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.
I was going to operate as a quasi-independent sales contractor in the electric sign industry. I told the company president that the deal would be … “Pay me if I sell something. As it turned out, one of the best selling points of the group was that it was not member-run. No benefits. Leave me alone if I don’t”. I would do it all.
They wrapped up their entire theory in a pithy, if rarely used, concept. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.
Let me say that the world of electric guitars is far more complex than I had ever envisioned. I’ve never taken a class or hired a consultant. And, if we are talking about opportunities , let’s apply this to selling. Selling is a tough business. Poorly performing reps are known to give up too quickly and too easily.
What do water, electricity, and humans all have in common? We’re Not Selling; We’re Educating. Humans like to say “no” when they think someone is selling to them. This consultative approach benefits both you and the buyer. Besides not being a good combination, they all take the path of least resistance.
Consulting. They did not follow up on the precious qualified prospects that they did find (assuming they knew how to qualify) – OR even worse – they didn’t follow up with actual customers who had a good experience with them but haven’t bought again due to indifference. Business Failure. link] Rianne.
In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? How can businesses take it a step further?
At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. Every one of those apps is custom built from the ground up, and Instabase exists because we ask why? The origin story is I grew up outside of Manchester in the UK.
Broad keywords can include words before and after the target keyword, like “white hand mixers”, if you sell hand mixers. For example, “stainless steel hand mixer” indicates you sell hand mixers. But “hand stainless steel mixer” indicates you sell stainless steel mixers, but not necessarily stainless steel hand mixers.
When plain, old telephone service transitioned to data transport, sophisticated switching and routing, and networking equipment, it drew data scientists and electrical engineers to network engineering and operations roles. They were also expected to upsell and cross-sell to these unhappy customers.
Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key. Communicate your unique selling position (USP): What sets you apart from others in the market? EcoSmart Home does just that by optimizing your electricity usage with AI technology.
I’m guessing most of you have your hand up. Heck, the entire city of Barcelona is made up of IoT devices. But phones and computers only make up a small part of IoT. Quansett Nurseries , in Westport, Massachusetts, grows microgreens to sell to restaurants year round. That’s part of IoT. Google Home? IoT Devices.
Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.
So there’s never been a better time, there may be some incentives for signing up now, you should talk to the moment managers. So, John Mark Shaw is an executive and life coach, a business development consultant, a professional speaker, and a successful entrepreneur with over 25 years of executive leadership and management experience.
I went to work at NASA, for a NASA subcontractor as an electrical engineer. It was when they were sending up the space shuttle, like every six months there was another mission going up. So, I started looking for something new and I found a sales job selling carwash controllers. I got really fired up about that.
On this podcast, I usually talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. But it’s one of those things where when you’re working with the actual people who end up using that software, they always hated it, you know?
Best-selling author Bob Burg developed the “know, like, trust” model. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Taken to the extreme, the strategy leads to massive round-up posts (e.g. Content marketing and the “know, like, trust” model.
Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).
More than any specific books, I’d recommend picking up the habit of reading to begin with. Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Amp Up Your Sales. Selling software-as-a-service? It’s definitely not a selling skills book. The Challenger Customer.
With electricity, a lot of African nations never had legacy electrical grids. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Sure enough, we built that version, went back to the townships, and people started signing up.
For a product announcement, you want to build anticipation ahead of launch and follow up after. Teaser email: A heads up that something new is coming soon. Aim to send out your teaser email up to two weeks before launch. . Use images and videos where necessary to show off your product and ramp up the excitement.
First off, I have no clue why these fools sign up for that s**t. By the time of Naked and Afraid I’d have a six person hut with heat and electricity in it. Keenan: Me, I care about me when you’re selling to me. I wish I had actually put that up there. You guys ever watch Naked and Afraid? You got it.
So while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Then, keep it human. 2) Mattermark: Raise the Bar. What It Does Well. What It Does Well.
So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Then, keep it human. Mattermark: Raise the Bar. What It Does Well. What It Does Well.
and before that spent 10 years as the Founder and CEO @ Raw Engineering, building a leading digital transformation consultancy. And before that, spent 10 years as the founder and CEO at Raw Engineering, building a leading digital transformation consultancy. I was always up to something. And they always ask me three options.
Richard Harris of the consulting firm, Harris Consulting said this: People are not just motivated by pay. Rather than a one-page write up, think of writing about the challenges company X was facing and how their problem was solved. Company X was not able to keep up with demand, so they had to do something about it.
I was sitting with these two founders, exploring their pains, starting to develop mock-ups and MVPs, getting feedback, adjusting the MVPs, developing it, solving programming problems. And, what works when successfully selling to huge companies that is a very young company? So, not minor, but not your General Electrics and Coca Colas.
One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. It’s everywhere around us.
Transcript Adam Honig: Deadpool definitely was going to come up at some point. It seems to be very mixed up at this moment. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Hello and welcome to Make It.
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