Remove Consult Remove Follow-up Remove Minimum Viable Product
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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. I grew up in selling at Xerox and we routinely utilized trials to prove capability, a practice still quite popular today. Perish the thought. On their own, without you.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. As Google states : Each need state is made up of a combination of emotional, social, and functional needs. The pattern follows, “As a user, I would like to…” and describes the final outcome for users.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Problem With Traditional Product Development. The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. In their “ Post Mortem ” post, they list the following as the reasons for their demise.

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Embracing a little chaos produces a lot of marketing creativity

Martech

If you fill management ranks with order-givers you end up with employees who are order-takers. At times of uncertainty, employees will look up to see if someone else will step in to solve problems rather than acting. Employees who have space will innovate and can come up with marvels. Processing.

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Author Martha Sinetar encouraged entrepreneurs to do what they love and the money will follow in her 1980s bestseller. More than a generation later, her advice for small business owners to find their fortune by following their bliss is still relevant. You’ve probably picked up some business skills in your lifetime.

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Startup Failure: How Many Startups Fail & How to Avoid Key Mistakes

Hubspot

Interestingly, entrepreneurs often blame investors for not dishing out enough money, but startup consultant Chase Spenst advises against this mentality. Its also often a good idea to start with a minimum viable product, or MVP, to validate your idea without breaking the bank.