Sales Hacker

MARCH 19, 2024

She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions.

GTM 117

GTM Management Consulting Growth Pipeline 117

Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 122

B2C Pipeline SQL Strategize 122

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. It all goes together.

Engineering 97

Engineering GTM Territory Management Consulting 97

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74

SQL Management Consulting Sales Territory 74

Outreach

NOVEMBER 18, 2020

Larger companies may hire a transformation consultant. Small- or medium-sized businesses may end up leaning on managers to absorb this role. The digital transformation has been the biggest change of 2020 for go-to-market teams. Show Permanency of the Change. Outside sellers have become inside sellers.

Launch 52

Launch B2B Management Consulting Consult 52

SalesLoft

JUNE 3, 2019

If you’re a vitamin, you’re a nice-to-have, but not everybody’s going to buy you. And for those aspirin people he articulated a way to go to market, that was very simplistic. You have one strategy. If you’re an aspirin and you’re solving a pain, you have another strategy.

Conversion 81

Conversion Real Estate Cross-sell Sales 81

Sales Hacker

SEPTEMBER 27, 2022

Take advantage of the corporate membership and enroll your entire go-to-market team in our industry-leading courses, including marketing, sales, sales development, and revenue operation Unlock you and your team’s professional potential — get started today at joinpavilion.com. Businesses are very dynamic.

Quota 103

Quota Growth Commission Territory 103