Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Reed and Courtney Dong, Partners at BCG Consulting, sat down to discuss their perspectives on the recent macro shifts in VC investor priorities. Go to market. Shifting focus in a new era.

Consult 19

Consult Growth Profit margin Strategize 19

Tibor Shanto

SEPTEMBER 23, 2021

The challenge has been defining Sales Enablement, is it training, sales operations, strategic, tactical, or some other thing. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Lean and six sigma.

GTM 167

GTM Sales Consult Quota 167

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership 137

Strategic partnership Sales Strategize Commission 137

Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C 122

B2C Pipeline SQL Strategize 122

Heinz Marketing

JULY 29, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. That makes finding the right team members incredibly important.

Pipeline 115

Pipeline B2B GTM Consult 115

Heinz Marketing

OCTOBER 21, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. They focus on making their marketing ecosystem and strategic growth driver to their company goals.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

Heinz Marketing

NOVEMBER 21, 2023

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. AI Usage Across Departments: AI benefits marketing, sales, customer success, and strategy and anywhere words are used. Treating AI tools like consultants, providing them with the same information as human collaborators, is crucial.

B2B 123

B2B Strategize Clients Consult 123

SalesLoft

AUGUST 19, 2022

Your company’s go-to-market (GTM) strategy likely includes dozens of touch points from the time a buyer is a prospect until they are renewing as a customer. When each moment is complex and there are dozens of moments to strategize, you might need to visualize the process. Reach out to the strategy consulting team. .

GTM 98

GTM Strategize Consult Prospecting 98

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 97

Strategize Consult Growth CRM 97

Martech

OCTOBER 14, 2022

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak.

Non-Profits 122

Non-Profits E-commerce Strategize Consult 122

Veloxy

MAY 3, 2022

SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. Most sales reports are going to be free, however, the information requested to download may be more substantial. SBI Growth Advisory's KPI Dashboard.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . The best and most important revenue opportunity already is in your world — your customer base.

GTM 130

GTM B2B Sales Pipeline 130

Sales Hacker

DECEMBER 2, 2019

This week on the Sales Hacker podcast, we speak with Mary Rogul , a VP Sales Consultant, who’s currently an Enterprise Sales Advisor at Crayon. She’s now a consultant helping VPs of Sales scale and build their sales teams. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 120

GTM Pipeline Finance Growth 120

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Until you have product-market fit, any time spent doing anything that is not talking to users or building something they want is wasted. Get great at list building.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 114

B2B Education Pitch Sports 114

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 116

Entertainment Sports Gaming Technology 116

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 113

GTM E-commerce B2B Profit margin 113

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 109

B2B Education Pitch Sports 109

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Instead of going after every account I can now organize and work strategically to get better results.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck.

B2B 97

B2B GTM Cross-sell Trust 97

SalesLoft

NOVEMBER 17, 2020

To allay your stakeholders’ concerns, you need to think and act strategically. Lining up the right people with the right skills helps the implementation go smoothly. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Leadership needs this cohesive framework to guide their teams to go to market with a consistent message.

Objectives and Key Results 112

Objectives and Key Results Campaign Strategize Drivers/motivators 112

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 101

B2B Education Pitch Sports 101

Hubspot

DECEMBER 4, 2024

With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. AI can help you go to market faster. AI saves money. AI makes extensive processes less of a hassle.

Service 64

Service Manufacturing Prospecting Campaign 64

Heinz Marketing

MARCH 22, 2021

It seems to me one of the still underutilized go-to-market efforts is partnerships. I ask Brendon to talk a little bit about what he’s seen in the market. And it seems to me that one of the still underutilized go-to-market efforts is through partnerships.

Pipeline 133

Pipeline Referrals Angle Sales 133

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Many consulting companies and vendors have created and popularized specific sales methodologies, but a sales methodology can also be homegrown. Consultative Selling. Enter sales methodologies.

Cross-sell 85

Cross-sell Consult Sales Strategize 85

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 86

GTM Pitch Up-sell Start-ups 86

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” In fact, Sales’ actions should strategically coordinate with Marketing’s actions.

CRM 122

CRM Contact Campaign B2C 122

Sales Hacker

APRIL 29, 2021

In other cases, a marketing or sales enablement team will take on this task. No matter who ultimately writes the copy, the most important thing to consider when writing sales content is that sales reps need to be consulted. Thus, to fully implement a strategic content shop, individual contributors will have to wear multiple hats.

A/B testing 117

A/B testing Sales Quota GTM 117

Martech

JANUARY 22, 2024

However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. For digital marketing agencies, driving campaigns is only half the battle. This leads to a more strategic campaign optimization throughout the buyer funnel. In short, you’ve done nothing at all.

Clients 109

Clients Closing Objectives and Key Results SQL 109

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4 Defending budgets is about optimistic pragmatism.

GTM 130

GTM Market share Growth Technology 130

Hubspot

NOVEMBER 19, 2020

Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful. However, before you spend time, money, or resources on developing your market, take these steps to determine if the expansion is worthwhile.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101