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Marketers discuss using AI beyond content creation

Martech

What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

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Where to deploy AI for maximum martech impact

Martech

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Cons : This requires IT buy-in or external consultants to build the AI. But the marketing user isn’t typically a cloud user.

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How wisdom makes AI more effective in marketing

Martech

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology.

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WITCE Wednesdays – Government Mandates

A Sales Guy

Knowing the mandates that govern your customers can make you a fantastic partner and trusted advisor. The EEOC and OSHA are two government agencies which regulate every business in the U.S. Dodd Frank was the government’s response to the 2007 financial crisis. This week, I’m going to talk about mandates.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. The burden of implementation ABM platforms are often self-service. This introduces the need for organizational change management. This process is far from simple.

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Winning Government Contracts with Dr. Kizzy Parks

criteria for success

She’s the Founder & President of both GovConWinners , helping service-based small businesses learn how to win government contracts, as well as K. Parks Consulting, Inc. where she provides services directly to the government. Dr. Parks been awarded over $50 million in federal government contracts. .

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. Your product or service is secondaryimportant, but not top of mind until theyre assured of a win.

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