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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 116
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker. Fred Viet: That’s good.

GTM 118
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

GTM 102
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Like, is there a tipping point, I guess?

GTM 77
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De-Siloing GTM Teams for Customer-Led Growth

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers.

GTM 59
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Want to Build an Amazing MarTech Stack? Avoid These 12 Mistakes

ConversionXL

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124
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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K