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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). This step is crucial for understanding what isnt presently working for them. This is their definable, objective goal. It defines the future state. Con #3: Your prospects may put up a fight.

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How advertisers can take the lead in reducing carbon emissions

Martech

To address accurate carbon footprint measurement concerns across the industry, fifty-five, a global martech consultancy, conducted a study to better understand the carbon impact of brands’ digital advertising campaigns. Trusted data allows for reliable measurement, which sparks relevant action. Disclosure: I work at fifty-five.).

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Marketing Campaigns That Broke the Internet [SlideShare]

Hubspot

That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Pouy presents a peek behind that break-the-internet curtain of success with this SlideShare, sharing the most relevant campaigns of 2013 from across the globe.

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Why High Cognitive Load Is Costing You Conversions (and How to Reduce It)

ConversionXL

He also broke cognitive load down into three categories: intrinsic, extraneous, and germane. To summarize… Intrinsic – The inherent difficulty of the concept. Extraneous – The complexity added by the way the concept is presented. Germane – The construction of patterns, models and associations.

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10 Ways to Give Your Success to Others: How Sales Professionals Can Give Back

Sales Hacker

I’ve always been intrinsically motivated by helping others. Here’s a real example: Since opening our virtual doors in 2019, #samsales Consulting has had a mission to make a positive impact at every turn. But the benefits from supporting a charitable cause can be huge. Why sales professionals should give back.

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When “Free” Converts (and When It Doesn’t)

ConversionXL

As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. At CTA Conference 2015, he spoke about the four corners of conversion, and when he talked about CTA copy, he presented some interesting data. Adding a price (or price ranges for consulting) can also act as a qualifier for leads.

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I Analyzed Thousands of Outreach Instances. Here’s What Most Users Miss.

Sales Hacker

For this, you’ll need to do analysis of the data you’ve gathered, and present a clear case for change. Present your vision and strategic plan for future success. If you do it correctly, you’ll reap many rewards, intrinsic and extrinsic. This is why I created Xebra Consulting. What should we change?

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