article thumbnail

Marketers discuss using AI beyond content creation

Martech

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

article thumbnail

Google declared a monopoly: industry reactions and implications

Search Engine Land

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

Legal 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why buyer groups matter in B2B demand gen and how to target them

Martech

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. IT asks different questions; marketing and legal have their own set of concerns. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

B2B 129
article thumbnail

Learn How To Sell High Ticket Consulting Services

The 5% Institute

In this guide, you’ll learn exactly how to sell high ticket consulting services, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. Read on to learn exactly how to sell high ticket consulting services, and how you can implement it into your sales strategy.

Consult 143
article thumbnail

The Google monopoly verdict: More industry reactions

Martech

Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. Here’s a selection of comments grouped by topic.

Legal 111
article thumbnail

Unlocking AI’s potential in B2B marketing

Martech

Can you afford one of the international consulting organizations to drive an eight-figure project for you? It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous.

B2B 122
article thumbnail

3 elements of a customer technology strategy

Martech

If your brand were a real human, it would be time to consult a shrink. ” Legal – restricting: “It’s crucial that you strictly adhere to our Terms and Conditions.” Current organizational silos result often result in internally overlapping or even conflicting targets, mandates, resources and technology.