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Resell arrangements are usually made with channel partners, consultants, and solution providers. They make their money on the margin from the software’s resell and their services to the end-customer. The OEM is gaining scale, more customers – and giving up higher profitmargins that could be obtained by going direct to customers.
This immediately boosts both revenue and profit, which the company can utilize to expand marketing and distribution, as well as cover R&D costs. When price skimming is their tactic, companies know that their marketshare will be small to start. Doesn’t make sense: contracting, consulting, and professional services.
Instead of trying to turn sales teams into analysts who spend countless hours digging through reports and business intelligence tools, with Zilliant, sales teams become strategic consultants who know every customer account like it’s their best account. The first thing we do with any potential customer is a consultative, diagnostic engagement.
The top sales goals of 2022 are exceeding sales targets/quotas, making the sales process more efficient, upselling/cross-selling existing customers, winning more marketshare, improving sales/marketing alignment, and leveraging your CRM to its full potential. Goal 4: Winning More MarketShare. Let’s take a look.
These companies usually sell to channel partners or consultants who then provide services around that product for an added value. The company makes money on the margin of its products and their service. The benefits of a larger customer base outweigh the negatives from lower profitmargins.
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