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How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Simply put, it’s playing chess versus checkers.

GTM 131
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. It was necessary to rethink rushed experiences.

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Guy Kawasaki Keynote Great Opener for IBM Global Summit

Score More Sales

I had the chance to speak with Guy about the idea of influence, enchantment, and how a mid-market company could create their own sales influencers to charismatically grow visibility, gain market share, and differentiate. What if your best consultative sales professionals at your company were also Evangelist and Influencer?

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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. They can be everywhere—between departments, such as the marketing and sales department, or within departments. So, what can companies do about it?

Growth 132
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How to Conduct a Market Opportunity Analysis

Hubspot

Consulting agency Say Yeah! conducted a market opportunity analysis for a company looking to expand its business model into the elderly care industry. By examining market forces — such as government subsidies, the changing demographics, and all the options older adults have — Say Yeah! ElderCare Case Study. Image source.

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7 Ways to Use Email Marketing to Make More Money After the Initial Sale

Hubspot

A consulting opportunity with a company big-shot. 7) Use Group Deals or Referral Programs to Bring in New Leads. Adding a “Share This” button to emails, giving discounts to customers who recommend you, or even just asking for referrals directly are all tried and true methods of generating new customers.

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Why Marketers Should Invest in Visual Content Creation

Hubspot

It not only helps take some of the content creation burden off of you, but don't forget that there are multiple industries in which prospects won't make a purchase without first consulting user-generated content. Invite people to share their experiences, and let them know you appreciate their interaction by sharing their content.