Heinz Marketing

AUGUST 30, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky.

Mechanical Engineering 95

Mechanical Engineering Campaign B2B Consult 95

Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 40

Pipeline Mechanical Engineering Cross-sell B2C 40

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. This was in 1997, and I spent two years.

Up-sell 67

Up-sell Hospitality Start-ups Pitch 67