Salesforce

OCTOBER 28, 2021

Technology without security is like a home without a lock. Influential management consultant Peter Drucker said, “Culture eats strategy for breakfast.” We look at things from a product perspective, but Amoroso encourages tech executives to think more broad-scale. So how do we protect something so important?

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Minimum Viable Product Government Teamwork Legal 98

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. That makes it more of a ranking enabler than a ranking factor —even more so since machine-learning technologies like BERT help Google understand intent better. Launch Minimum Viable Products (MVPs) when you can.

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Minimum Viable Product Objectives and Key Results Launch Networking 159

ConversionXL

SEPTEMBER 6, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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Conversion Minimum Viable Product E-commerce Customers 126

Martech

JANUARY 29, 2025

A field marketing leader told me about secretly hiring a consultant to analyze sales in a new way. These can be technological advances, market shifts altering revenue patterns, or the arrival of a new executive. His book explores how technology replaces human tasks and the challenges that come with it.

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Minimum Viable Product Technology Technology Follow-up 118

Salesforce

OCTOBER 18, 2024

Use technology to streamline work, such as project management tools and automation. Test demand with a minimum viable product: Create a simplified version of your product or service to test its performance in the real market. You can’t control the market, but you can choose your technology and support.

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Minimum Viable Product Cross-sell Niche Legal 111

Hubspot

DECEMBER 9, 2024

Interestingly, entrepreneurs often blame investors for not dishing out enough money, but startup consultant Chase Spenst advises against this mentality. Its also often a good idea to start with a minimum viable product, or MVP, to validate your idea without breaking the bank.

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Minimum Viable Product Real Estate Finance Agriculture 36