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13 Strategies to Shorten Your Sales Cycle

Veloxy

Efficiently qualifying leads to perfecting negotiation techniques, every step matters. Prioritize training resources on what skill sets you need to develop, such as strong communication, negotiation and objection handling, as well as skills unique to any specific complexities of the sales environment.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints. The focus on immediate gainssuch as cutting costs or driving short-term sales often comes at the expense of long-term strategic initiatives like AI adoption.

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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. How have buyer expectations evolved, and what factors are now non-negotiable in purchase decisions?

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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. However, the ROI can be enormous. If you do business outside the U.S.,

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AI agents offer a glimpse into a potentially simplified future

Martech

Solution providers and system integrators could become more vital as the complexity of AI-based systems demands specialized knowledge, strategic consulting and ongoing operational support. Some responsibilities will undoubtedly evolve as AI matures. This makes sense in the AI-driven martech space. Still, we should remain grounded.

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What Your Clients Can Teach You

Iannarino

You should also ask questions to understand what the company already considers to be “strategic initiatives.” When you know what your prospective client values, you can help them by connecting the dots between their strategic initiatives and your ability to help ensure they succeed. Their Industry.

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12 Essential Negotiation Skills For Salespeople

Hubspot

Sales negotiation is a delicate art. Even if you've properly qualified a prospect and correctly managed their expectations through the sales process, the deal can still end in a negotiation. That's why every salesperson needs to have a solid grip on how to negotiate effectively. Why is negotiation important in sales?