Remove Consult Remove Objectives and Key Results Remove X-functional
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How to prioritize technical SEO tasks

Search Engine Land

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective?

Consult 83
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SPIN Selling: The Ultimate Guide

Hubspot

SPIN Objection-Handling Techniques. To win larger, consultative deals, Rackham argues salespeople must abandon traditional sales techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions.

Sell 101
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Keys to success when scaling a company [10:56]. We’ve got two sponsors, the first is Sapper Consulting. Sapper Consulting makes it easier though, because they built Regie. Keys to success when scaling a company [10:56]. So what do you think the keys to success are? Subscribe to the Sales Hacker Podcast.

Contract 120
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Communicating martech’s value in a slowing economy

Martech

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 100
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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

By Joshua Baez , Marketing Consultant at Heinz Marketing. Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. What does this change mean for B2B sales and marketing teams? That’s what we wanted to find out.

B2B 76