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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

Theyre looking for something anything that sets one product apart from the rest. This is where product differentiation comes in to save the day. Done right, it positions your product as the clear choice in a sea of alternatives. It positions your product or service as a no-brainer solution to your audiences problem.

Product 239
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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. Your prospect may well need people who know their industry and can help them scale their production.

Consult 321
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Why Consultative Sellers Will Survive AI (Ask Jeb)

Sales Gravy

Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Relationships Still MatterAs advanced as AI might be, it cant replace human conversationsespecially in complex or consultative sales. Ultimately, people buy from people they trust.

Consult 79
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The Detrimental Reliance on Product in Sales

Iannarino

Recently someone responded to a LinkedIn post suggesting the most important thing for the salesperson to know is their product. Of course, it's important to know your product, but it isn't the most important thing in a consultative sale , a sale where counsel, advice, and recommendations are the primary value.

Product 288
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2% B2B organizations struggle with bad data.

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How to See the Consultative Approach

Iannarino

I started to try to illuminate this concept in a past newsletter with a thought experiment about how you might sell were you to have no product or service. Over the last couple of months, some significant amount of what I have written and published was intended to allow you to see something that might not have been visible to you.

Consult 291
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 108