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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. He continued, “There is an incongruence in what people think consultative selling is.

Consult 324
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Answering Your Questions About Consultative Selling

Iannarino

Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.

Consult 274
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Listen….Still Listen

Sales Pop!

From my amazing days at Xerox, Capgemini, Sandler and now in sales consulting, I’m thankful to have gained a large selling flock – people whose experiences have taught them and changed them, their lessons learned enhancing both their professional and personal effectiveness. Evidently, the flock took it seriously.

Technique 238
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How wisdom makes AI more effective in marketing

Martech

John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. However, she does not know how to argue against the 25% returns the AI consulting agency promises with the tactics John approved.

Consult 125
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10 x Effective Sales Representative Interview Questions

The 5% Institute

Whether you’re a Business Owner or Sales Manager; there’s a likelihood that you’ll one day need to hire sales representatives – which is why we created these sales representative interview questions. To make this easier for you, we’ve jotted down 10 very important sales representative interview questions to help you with this.

Represent 105
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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.”

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Digital Sales Mastery: Building Trust in the Modern Era feat. Neil Cameron

Sales Gravy

Collaborative Decision-Making: Millennials consult multiple departments in decision-making, meaning sales teams must be ready to address diverse stakeholders’ needs, from finance to IT. According to recent research, 68% of B2B buyers prefer to conduct their own research online before contacting a sales representative.

Trust 97