Iannarino
JUNE 6, 2024
If you want to improve your ability to practice consultative selling, you need to listen closely and with interest. If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners.
Iannarino
JULY 25, 2021
The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. He continued, “There is an incongruence in what people think consultative selling is.
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Iannarino
JUNE 7, 2024
Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.
Iannarino
APRIL 27, 2023
Many B2B sales representatives believe they are consultative because they ask questions and avoid being pushy. Asking questions alone is not evidence of a consultative approach. Many salespeople ask questions without being consultative.
Iannarino
DECEMBER 1, 2022
Transaction selling, relationship selling, partnership selling, consultative selling … If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. One resource will swear by relationship selling, while another swears it’s a mistake.
Iannarino
OCTOBER 29, 2022
Ask a salesperson if they are consultative, and you will find most answer in the affirmative. After nodding in agreement, ask that salesperson what makes them consultative, and you will hear many ideas, none close to correct. Some of my favorites include:
Iannarino
MAY 3, 2023
Great consultative salespeople have many attributes that help them guide their decisions and interactions with prospective clients. Great salespeople not only use a consultative selling approach, but they also lead the conversation with a prospect. Many good or average salespeople lack these important sales attributes.
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