Martech

DECEMBER 30, 2024

Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints. The focus on immediate gainssuch as cutting costs or driving short-term sales often comes at the expense of long-term strategic initiatives like AI adoption.

Strategize 119

Strategize Trust Technology Technology 119

Tibor Shanto

AUGUST 16, 2021

He is the founder and CEO of Tfisot, an international consultancy firm that helps companies and sales teams improve their sales results by implementing a new strategic sales method and by transforming their sales approach. Lahat Tzvi is a leading sales authority, a world-renowned sales expert in the field of B2B and complex selling.

B2B 246

B2B Strategize Consult Clients 246

Martech

SEPTEMBER 20, 2024

He partners with resellers, technology integrators and industry consultants to extend the platform’s reach. These strategic alliances help the platform penetrate new markets efficiently while increasing credibility in different verticals. Jason needs a martech stack that can handle a growing platform.

GTM 108

GTM Product Cross-sell Profit margin 108

Heinz Marketing

AUGUST 1, 2024

By automating routine tasks and providing data-driven insights, AI allows our team to remain composed and focused on strategic decision-making. For more about our values and approach, visit our blog Or, if you’d like to discuss our B2B Marketing Consulting services, send us an email.

B2B 109

B2B Clients Technology Technology 109

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. However, the ROI can be enormous. In your inbox.

Strategize 112

Strategize B2B Legal Launch 112

Martech

FEBRUARY 7, 2023

It’s time to be more strategic. We must take a consultative and data-driven approach to make marketing less of a cost center and more of a value-added partner. The post 4 steps to becoming a more strategic marketer in 2023 appeared first on MarTech. What does this mean for marketers? Get MarTech! In your inbox.

Strategize 108

Strategize Campaign Consult Launch 108

Sales Gravy

FEBRUARY 4, 2025

Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. Prioritize Strategic Deals Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! If not, you can focus on more promising leads.

Sell 80

Sell Customers Contract Construction 80

SaaStr

MARCH 28, 2025

Agentic AI is not just streamlining workflowsits transforming finance into a lean, intelligent, and deeply strategic function. “The Rise of the AI-Driven Finance Org” THE 2025 SaaStr Annual CFO SUMMIT hosted by Lloyed Lobo and in partnership with Carta and Grant Thornton The role of the CFO is being redefined.

Finance 97

Finance Strategize Consult Growth 97

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. The GPT knows a lot about AI.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 10, 2025

Strategic nurturing Once the ICP is defined, lead scoring becomes a valuable tool for ranking leads based on their potential value to the business. “This needs a consultative approach helping buyers solve their pains, even if it’s pushing them towards the competitors,” he said. Processing.

Customers 110

Customers A/B testing Click Through Rate Campaign 110

Iannarino

AUGUST 5, 2021

But strategic decisions require more communication, more sense-making, and more certainty, so they call for salespeople who are truly consultative. That role is not about the strength of your company’s solution—it’s about how well you can guide your clients as a trusted advisor.

Clients 337

Clients Meeting Conversion Strategize 337

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

Consult 112

Consult Technology Technology Clients 112

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Business email address Sign me up! Processing. See terms.

High impact 106

High impact Objectives and Key Results Clients Education 106

Heinz Marketing

SEPTEMBER 29, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In today’s digital landscape, data drives success. This user-friendly feature saves time and allows your team to focus on more strategic tasks. For marketing and sales professionals, leveraging the right data can differentiate between landing a sale or missing out.

CRM 96

CRM Pipeline Prospecting Strategize 96

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 108

B2B Engineering Education Trust 108

SaaStr

AUGUST 8, 2023

Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a seat at the table when it comes to making major decisions at the company.”

Finance 95

Finance Strategize A/B testing Growth 95

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

AUGUST 7, 2024

Can you afford one of the international consulting organizations to drive an eight-figure project for you? Before you use these tools headfirst, evaluate how well they align with your strategic objectives. Is AI a silver bullet? Do you have highly proficient AI experts on your team? Probably not. Do you need all those things today?

B2B 120

B2B Objectives and Key Results Legal Territory 120

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. This is only the beginning.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

OCTOBER 25, 2024

Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. End with a strong call to action, like scheduling a demo or a free consultation. If they don’t respond, a quick follow-up can remind them of the opportunity and suggest some dates.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Martech

FEBRUARY 24, 2025

Solution providers and system integrators could become more vital as the complexity of AI-based systems demands specialized knowledge, strategic consulting and ongoing operational support. Some responsibilities will undoubtedly evolve as AI matures. This makes sense in the AI-driven martech space.

Objectives and Key Results 95

Objectives and Key Results Government Technology Technology 95

Sales Pop!

AUGUST 2, 2021

As the #1 most recommended recruiting agency in the entire US, International Search Consultants offers expert recruiting services to ensure your team is equipped with highly skilled and experienced professionals. By strategically targeting the top talent that matches your requirements, we will find the perfect fit for your company.

Clients 246

Clients Strategize Consult Technology 246

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The reason?

GTM 86

GTM B2B Education Consult 86

Tibor Shanto

OCTOBER 18, 2021

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

Strategic planning 157

Strategic planning Manufacturing Consult Strategize 157

Understanding the Sales Force

MARCH 16, 2025

Stay away from SPIN, Challenger, Strategic Selling, and others like them that do not provide a cradle to grave sales process. There are many to choose from and most of the options are not complete sales processes. Don’t make the mistake of choosing a sales process because you’ve heard a lot about it.

Growth 90

Growth Sales Entertainment Quota 90

Sales Pop!

OCTOBER 8, 2021

It is short for “revenue operations,” and it is defined as “the strategic integration of departments to provide a better end-to-end view to administration and management. It was stated by Austrian-American management consultant and author Peter Drucker that “Culture eats strategy for breakfast.”

Management Consulting 224

Management Consulting Pipeline CRM Consult 224

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Sales Pop!

AUGUST 17, 2021

As the #1 most recommended recruiting agency in the entire US, International Search Consultants offers expert executive recruiting services to ensure your team is equipped with highly skilled and experienced professionals.

Strategize 246

Strategize Consult Closing Service 246

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

SaaStr

MARCH 25, 2025

This could be a fractional CFO or a finance consultant. A CFO is more strategic and expensive, and you dont need that level of expertise until youre scaling toward $50M+ ARR or preparing for IPO-level complexity. At the pre-seed or seed stage, you dont need a full-time finance hire yet. A common mistake is hiring a CFO too soon.

Finance 65

Finance Strategize Consult Start-ups 65

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 115

GTM X-functional Pipeline Construction 115

Iannarino

JULY 8, 2021

The salesperson who is able to provide a higher level of value through the sales conversation is positioning themselves as a truly consultative salesperson, with the possibility of becoming a trusted advisor and a strategic partner.

Clients 228

Clients Gaming Presentation Contact 228

Search Engine Land

AUGUST 5, 2024

If you are working as a consultant or at an agency, I suggest you make your document available to your internal team as well as the client. Keeping those two questions in mind means you should convey enough strategic insight upfront for your leadership while going into specifics for your implementers.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

ClickFunnels

JANUARY 27, 2023

Table of Contents: Attention: Consult With a Lawyer Before Doing Any of This! Attention: Consult With a Lawyer Before Doing Any of This! Please consult a lawyer before you start implementing the advice in this article. But how can you use it to grow your medical practice? But how did that happen? ClickFunnels 2.0

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Iannarino

JUNE 26, 2021

You should also ask questions to understand what the company already considers to be “strategic initiatives.” When you know what your prospective client values, you can help them by connecting the dots between their strategic initiatives and your ability to help ensure they succeed. Their Industry.

Clients 202

Clients Negotiate Contact Strategize 202

Hubspot

JANUARY 8, 2025

Whether it be to maximize a prospects company growth rate by a specific percentage or to reduce operational inefficiencies to save time and money, this very particular, very strategic reason is behind what Keenan acknowledges as a prospects future state (more on this later). Con #2: Gap selling doesnt always work for every sales environment.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79